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Steelseries Announces Data Select as new UK Distribution Partner

Premium Gaming Peripherals For Mobile, Cross-Platform Gaming Are Now Available to Consumers via Leading Distributor of Mobile Phones and Accessories

COPENHAGEN, Oct. 23, 2012 – Today SteelSeries, the leading manufacturer of premium-quality, competitive gaming peripherals, announced a distribution partnership with Data Select, the leading UK distributor of mobile phones and accessories. Data Select focuses on delivering a total distribution solution to independent mobile dealers, online resellers and high street retailers. Core to this is handset distribution, supported by products and services which include accessories, SIM’s, fulfillment, website development, logistics, marketing services and product development. Beginning in November, SteelSeries products will be available through Data Select, these include:

SteelSeries Free Wireless Mobile Controller £69.99 RRP: The SteelSeries Free Mobile Gaming Controller is a wireless Bluetooth controller designed for cross- platform use on PC/Mac®, Android™ Smartphones and Tablets, iPod touch®,
iPhone® and iPad®. This new breed of gaming controller brings together a compact and lightweight design with the industry’s best cross-platform capability. Add in a classic, familiar layout and a rechargeable battery with up to 20hrs of
casual playtime and you have the best, most versatile mobile gaming controller.

SteelSeries Flux Headset, £79.99 RRP: The SteelSeries Flux is a slim-profile, on-ear headset with customisable and portable features that make it an ideal choice for mobile gaming and entertainment. The Flux features powerful sound
levels, an in-line microphone on the cable with mute controls, and the comfort of cloth ear cushions and a rotating and foldable headband for easy, compact storage.

“We chose to partner with Data Select, because of their incredible reputation and their specialised distribution of mobile accessories,” said Gillian Tune, Regional Marketing Director for EMEA. “Data Select will be our first mobile-focused distribution partner in this region, and for us that illustrates the emerging demand for mobile gaming peripherals in the UK market.”

“We’ve recognised over the past year, with the growth of the smartphone market and the emerging tablet market that there is a growing demand for accessories that support gaming on these mobile devices. When we caught wind of SteelSeries’ newest Freedom to Play mobile gaming product line-up, it was a no-brainer to partner up with a team that is recognised for delivering premium-quality peripherals to consumers,” said Roy Taylor, Managing Director of Data Select.

SteelSeries products will be available soon through retails partners of Data Select in the United Kingdom. Additional information about the available products and SteelSeries please visit http:// and http://www.steelseries.com/int.

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